2024 PROMO — Housewife

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ABOUT

Based in Toronto, Brighid Fry (they / she) likes to describe Housewife as a project comprised of anyone who collaborates with her — in Nashville, Los Angeles, and New York City-based recording studios, or on tour everywhere across North America. Mostly recently Fry traveled to Nashville to write and record these songs and others with music industry mainstays like producer and multi-instrumentalist Gabe Simon (Lana Del Rey, Dua Lipa, Anderson .Paak), writer and producer Carrie K (PVRIS, The Regrettes), performer and producer Mikky Ekko (Rihanna, Vince Staples, Diplo), and indie pop artist Young Summer.

Beneath the singalong hooks and top-notch production, Fry’s self-awareness and lyrical poignancy shines just as brightly. Having written music since she was 14 years old, Fry’s musical style has evolved from her parents’ folksong influences, to her self-described early-teenaged emo phase, to this contemporary amalgamation of rock, pop, and lo-fi— all buoyed by her natural gift for melody.

Housewife’s newest songs showcase Fry integrating all these influences into an honest depiction of being a young person today — the grief and growth, the failures and friendships, existential crises and exuberant celebrations. “Fuck Around Phase,” for example, highlights the dichotomy of navigating heartache while also enjoying oneself in the midst of a breakup. “King of Wands,” on the other hand, is a song both breathy and bass-heavy that takes cues from both tarot and Greek mythology to tackle contemporary social issues and her own intuition. In the myth, Apollo grants Cassandra the gift of prophecy, but with the curse that no one believes her. “It wasn’t like I set out to write a feminist song,” Fry begins. “That’s such a common experience in a lot of marginalized communities like, “Hey! We’re talking and the shit we’re saying is true!” But no one is listening.”

In 2022, the band released a five-track EP, You’ll Be Forgiven, which was lauded by CBC Q’s Tom Power as “thoughtful and introspective [with] lyrics about coming of age, growing up, and making mistakes.” Previously, Housewife independently released two other EPs, which garnered accolades from the Canadian Folk Music Awards and Toronto Independent Music Awards, and played shows with bands like KALEO, Paolo Nutini, Broken Social Scene, Stars, and more.

Now, with new life experiences and new vigor, Housewife returns to the scene. Fry is setting her sights on the future — through her volunteer work with the musician-led activism group Music Declares Emergency, as well as naturally through the release of new music. She’s ready to keep traveling, keep writing, recording, and performing. “It’s been a really steep learning curve,” she says, “but I’m just so excited about the new music!”

MUSIC

PROMO HIGHLIGHTS

“King of Wands” garnered incredible US support, including a video premiere on Under The Radar Magazine and debuting at #1 on the New Music Specialty show chart

“Fuck Around Phase” added to Director James Gunn’s “25 Favorite Songs of 2023” playlist

2022’s highly regarded EP ‘You’ll Be Forgiven’ rose to #1 on the New Music Specialty show chart and produced two #1 singles, “Bones (God Like You)” & “Stuck”

Press coverage from US and Canadian outlets including CBC Q, FLOOD Magazine, Flaunt Magazine, BrooklynVegan, Them, and more.

Continued editorial playlist support from Amazon Music, Apple Music, and Spotify.

“‘King of Wands’ finds Fry once again showing off their layered songwriting and infectious melodicism, hitting on a careful combination of rollicking indie rock guitars and earworm hooks.”

— Caleb Campbell, Under the radar magazine